.lp{--lp-maxw:1200px;--lp-display:var(--lp-font-display), ui-sans-serif, system-ui, sans-serif;--lp-mono:var(--lp-font-mono), ui-monospace, SFMono-Regular, Menlo, monospace;--lp-ink-soft:color-mix(in srgb, var(--text) 80%, var(--bg));--lp-hair:color-mix(in srgb, var(--text) 11%, transparent);--lp-ease:cubic-bezier(.2, .7, .2, 1);color:var(--text);background:var(--bg)}:is(body:has(.lp) .site-header-inner,body:has(.lp) .site-footer-inner){max-width:1200px}body:has(.lp) .site-footer{margin-top:0}.lp-wrap{max-width:var(--lp-maxw);margin-inline:auto;padding-inline:20px}.lp-kicker{font-family:var(--lp-mono);font-size:var(--type-meta);letter-spacing:.14em;text-transform:uppercase;color:var(--muted);align-items:center;gap:10px;margin:0 0 18px;font-weight:500;display:inline-flex}.lp-kicker:before{content:"";background:var(--brand-primary);width:18px;height:1px}.lp-h1{font-family:var(--lp-display);letter-spacing:-.036em;text-wrap:balance;max-width:15.5ch;margin:0 0 22px;font-size:clamp(2.5rem,1.3rem + 3.5vw,4.55rem);font-weight:760;line-height:.99}.lp-h2{font-family:var(--lp-display);letter-spacing:-.032em;text-wrap:balance;margin:0 0 16px;font-size:clamp(1.95rem,1.2rem + 2.3vw,3.05rem);font-weight:740;line-height:1.04}.lp-h3{font-family:var(--lp-display);letter-spacing:-.012em;margin:14px 0 0;font-size:1.24rem;font-weight:700;line-height:1.2}.lp-lede{color:var(--lp-ink-soft);max-width:56ch;margin:0 0 30px;font-size:clamp(1.05rem,.98rem + .3vw,1.2rem);line-height:1.6}.lp-intro{color:var(--lp-ink-soft);max-width:60ch;margin:0 0 18px;font-size:1.06rem;line-height:1.62}.lp-more{font-weight:600;font-size:var(--type-body);color:var(--brand-primary);align-items:center;gap:6px;text-decoration:none;display:inline-flex}.lp-more:hover{text-underline-offset:3px;text-decoration:underline}.lp-more span{transition:transform .2s var(--lp-ease)}.lp-more:hover span{transform:translate(3px)}.lp-cite{font-family:var(--lp-mono);margin-left:2px;font-size:.68em;font-weight:500;line-height:0}.lp-cite a{color:var(--brand-primary);padding:0 1px;text-decoration:none}.lp-cite a:hover{text-decoration:underline}.lp-cta-row{flex-wrap:wrap;gap:12px;margin-bottom:28px;display:flex}.lp-btn{border-radius:var(--radius-pill);border:1px solid var(--border);min-height:48px;transition:transform .2s var(--lp-ease), box-shadow .2s var(--lp-ease), border-color .2s, background .2s;align-items:center;gap:8px;padding:12px 22px;font-size:1rem;font-weight:650;text-decoration:none;display:inline-flex}.lp-btn-primary{background:var(--brand-primary);border-color:var(--brand-primary);color:var(--btn-primary-text);box-shadow:0 6px 22px color-mix(in srgb, var(--brand-primary) 26%, transparent)}.lp-btn-primary:hover{box-shadow:0 10px 30px color-mix(in srgb, var(--brand-primary) 34%, transparent);transform:translateY(-1px)}.lp-btn-ghost{background:color-mix(in srgb, var(--surface) 70%, transparent);color:var(--text)}.lp-btn-ghost:hover{border-color:var(--brand-primary)}.lp-btn:focus-visible,.lp-more:focus-visible,.lp-persona-cta:focus-visible,.lp-cat:focus-visible{outline:2px solid var(--brand-primary);outline-offset:3px}.lp-btn:focus-visible,.lp-cat:focus-visible{border-radius:var(--radius-pill)}.lp-hero{isolation:isolate;border-bottom:1px solid var(--border);padding-block:clamp(28px,5vh,64px) clamp(40px,6vh,72px);position:relative;overflow:hidden}.lp-hero-glow{z-index:-1;pointer-events:none;background:radial-gradient(42rem 34rem at 72% 46%, color-mix(in srgb, var(--brand-primary) 13%, transparent), transparent 70%), radial-gradient(30rem 26rem at 12% 8%, color-mix(in srgb, var(--tone-investor) 7%, transparent), transparent 70%);position:absolute;inset:0}.lp-hero-grid{grid-template-columns:minmax(0,1.02fr) minmax(0,1fr);grid-template-areas:"copy visual""copy controls";align-content:center;gap:18px clamp(24px,4vw,56px);min-height:min(100svh - 120px,820px);display:grid}.lp-hero-copy{z-index:2;grid-area:copy;align-self:center;position:relative}.lp-hero-visual{z-index:1;grid-area:visual;min-width:0;position:relative}.lp-hero-controls{z-index:2;grid-area:controls;min-width:0;position:relative}.lp-live{font-family:var(--lp-mono);font-size:var(--type-meta);color:var(--muted);font-variant-numeric:tabular-nums;gap:6px;display:grid}.lp-live p{margin:0}.lp-live-label{letter-spacing:.12em;text-transform:uppercase;color:var(--text);align-items:center;gap:10px;display:inline-flex}.lp-live-dot{background:var(--tone-analyst);width:7px;height:7px;box-shadow:0 0 0 0 color-mix(in srgb, var(--tone-analyst) 60%, transparent);border-radius:50%;animation:2.6s ease-out infinite lp-pulse}@keyframes lp-pulse{0%{box-shadow:0 0 0 0 color-mix(in srgb, var(--tone-analyst) 55%, transparent)}70%{box-shadow:0 0 0 8px color-mix(in srgb, var(--tone-analyst) 0%, transparent)}to{box-shadow:0 0 #0000}}.lp-hero-copy>*{animation:lp-rise .8s var(--lp-ease) both}.lp-hero-copy>:nth-child(2){animation-delay:60ms}.lp-hero-copy>:nth-child(3){animation-delay:.14s}.lp-hero-copy>:nth-child(4){animation-delay:.22s}.lp-hero-copy>:nth-child(5){animation-delay:.3s}@keyframes lp-rise{0%{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}.lp-section{padding-block:clamp(64px,9vw,120px)}.lp-section-alt{background:var(--surface-sunk);border-block:1px solid var(--border)}.lp-head{max-width:46rem;margin-bottom:clamp(28px,4vw,48px)}.lp-head-center{text-align:center;margin-inline:auto}.lp-head-center .lp-kicker{justify-content:center}.lp-split{grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);align-items:start;gap:clamp(28px,5vw,72px);display:grid}.lp-split>.lp-head{margin-bottom:0;position:sticky;top:96px}.lp-shifts{grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;display:grid}.lp-shift{border:1px solid var(--border);background:var(--surface);box-shadow:var(--elev-1);border-radius:18px;flex-direction:column;gap:8px;padding:clamp(22px,3vw,32px);display:flex;position:relative;overflow:hidden}.lp-shift:before{content:"";background:linear-gradient(90deg, var(--brand-primary), transparent 70%);opacity:.8;height:2px;position:absolute;inset:0 0 auto}.lp-shift p{color:var(--lp-ink-soft);margin:0;line-height:1.6}.lp-stat{font-family:var(--lp-display);letter-spacing:-.045em;font-variant-numeric:tabular-nums;font-size:clamp(3.1rem,2.2rem + 2.8vw,4.7rem);font-weight:800;line-height:.9}.lp-shift .lp-stat{color:var(--brand-primary)}.lp-shift .lp-stat-note{color:var(--text);max-width:34ch;font-weight:550}.lp-shift .lp-more{margin-top:auto;padding-top:10px}.lp-rungs{gap:10px;margin:0;padding:0 0 0 30px;list-style:none;display:grid;position:relative}.lp-rungs:before{content:"";background:linear-gradient(to top, var(--tone-neutral), var(--tone-vendor) 30%, var(--tone-crowd) 52%, var(--tone-reseller) 74%, var(--tone-analyst));transform-origin:bottom;border-radius:3px;width:3px;position:absolute;top:22px;bottom:22px;left:8px}.lp-rung{border:1px solid var(--border);background:var(--surface);border-radius:14px;grid-template-columns:1fr;gap:3px;padding:16px 20px 16px 22px;display:grid;position:relative}.lp-rung:before{content:"";background:var(--lp-tone);width:11px;height:11px;box-shadow:0 0 0 4px var(--surface-sunk);border-radius:50%;margin-top:-5.5px;position:absolute;top:50%;left:-26px}.lp-rung-bar{background:var(--lp-tone);border-radius:0 3px 3px 0;width:3px;position:absolute;top:14px;bottom:14px;left:-1px}.lp-rung-name{color:var(--lp-tone);font-size:1.02rem;font-weight:700}.lp-rung-text{color:var(--lp-ink-soft);font-size:.95rem;line-height:1.5}.lp-personas{grid-template-columns:repeat(6,minmax(0,1fr));gap:16px;display:grid}.lp-persona{border:1px solid var(--border);border-top:3px solid var(--lp-tone);background:linear-gradient(180deg, color-mix(in srgb, var(--lp-tone) 7%, transparent), transparent 42%), var(--surface);transition:transform .25s var(--lp-ease), box-shadow .25s var(--lp-ease), border-color .25s;border-radius:6px 6px 16px 16px;flex-direction:column;grid-column:span 2;gap:10px;padding:26px 24px 24px;display:flex}.lp-persona:nth-child(n+4){grid-column:span 3}.lp-persona:hover{box-shadow:var(--elev-2);border-color:color-mix(in srgb, var(--lp-tone) 45%, var(--border));border-top-color:var(--lp-tone);transform:translateY(-3px)}.lp-persona p{margin:0}.lp-persona-who{font-family:var(--lp-mono);font-size:var(--type-micro);letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}.lp-persona-role{font-family:var(--lp-display);letter-spacing:-.025em;color:var(--lp-tone);margin:0;font-size:1.6rem;font-weight:740}.lp-persona-pain{border-left:2px solid color-mix(in srgb, var(--lp-tone) 55%, transparent);color:var(--muted);padding-left:12px;font-size:.95rem;line-height:1.5}.lp-persona-offer{color:var(--text);font-size:1rem;line-height:1.55}.lp-persona-cta{color:var(--lp-tone);margin-top:auto;padding-top:8px;font-weight:650;text-decoration:none}.lp-persona-cta:hover{text-underline-offset:3px;text-decoration:underline}.lp-receipt{border:1px solid var(--border);background:var(--surface);box-shadow:var(--elev-2);font-family:var(--lp-mono);font-size:var(--type-label);--lp-status:var(--tone-analyst);border-bottom:0;border-radius:14px 14px 0 0;padding:26px 28px 24px;position:relative}.lp-receipt[data-status=stale],.lp-receipt[data-status=unreported]{--lp-status:var(--severity-medium)}.lp-receipt[data-status=failing]{--lp-status:var(--severity-critical)}.lp-receipt:after{content:"";background:linear-gradient(135deg, var(--surface) 50%, transparent 50%) 0 0 / 14px 10px repeat-x, linear-gradient(225deg, var(--surface) 50%, transparent 50%) 0 0 / 14px 10px repeat-x;height:10px;position:absolute;bottom:-10px;left:-1px;right:-1px}.lp-receipt-pending{min-height:280px}.lp-receipt-head{border-bottom:1px dashed var(--border);justify-content:space-between;align-items:center;gap:12px;margin-bottom:6px;padding-bottom:14px;display:flex}.lp-receipt-title{letter-spacing:.12em;text-transform:uppercase;font-weight:500;font-size:var(--type-meta)}.lp-receipt-status{border-radius:var(--radius-pill);border:1px solid var(--lp-status);color:var(--lp-status);font-size:var(--type-meta);align-items:center;gap:7px;padding:4px 10px;font-weight:500;display:inline-flex}.lp-receipt-status:before{content:"";background:var(--lp-status);border-radius:50%;width:7px;height:7px}.lp-receipt-rows{margin:0;display:grid}.lp-receipt-rows>div{border-bottom:1px dotted var(--border);align-items:baseline;gap:10px;padding:10px 0;display:flex}.lp-receipt-rows dt{color:var(--muted)}.lp-receipt-rows dd{text-align:right;color:var(--text);font-variant-numeric:tabular-nums;margin:0 0 0 auto}.lp-receipt-note{font-family:system-ui,-apple-system,Segoe UI,Roboto,sans-serif;font-size:var(--type-label);color:var(--muted);margin:14px 0 16px;line-height:1.55}.lp-receipt .lp-more{font-family:system-ui,-apple-system,Segoe UI,Roboto,sans-serif}.lp-close{padding-bottom:clamp(56px,8vw,104px)}.lp-cat-list{flex-wrap:wrap;justify-content:center;gap:10px;max-width:62rem;margin:0 auto;padding:0;list-style:none;display:flex}.lp-cat{border:1px solid var(--border);border-radius:var(--radius-pill);background:var(--surface);color:var(--text);transition:border-color .2s, transform .2s var(--lp-ease);align-items:baseline;gap:10px;padding:11px 18px;font-weight:600;text-decoration:none;display:inline-flex}.lp-cat:hover{border-color:var(--brand-primary);transform:translateY(-2px)}.lp-cat-count{font-family:var(--lp-mono);font-size:var(--type-meta);color:var(--muted);font-weight:500}.lp-cats-all{text-align:center;margin:32px 0 0}.lp-sources{border-top:1px solid var(--border);font-size:var(--type-label);color:var(--muted);padding-block:36px 56px}.lp-sources-title{font-family:var(--lp-mono);font-size:var(--type-meta);letter-spacing:.14em;text-transform:uppercase;margin:0 0 10px;font-weight:500}.lp-sources ol{gap:4px;margin:0 0 12px;padding-left:20px;display:grid}.lp-sources li:target{color:var(--text)}.lp-sources a{color:inherit;text-underline-offset:2px}.lp-sources a:hover{color:var(--brand-primary)}.lp-sources p{max-width:70ch;margin:0}[data-reveal=pending]{opacity:0;transform:translateY(18px)}[data-reveal=in]{opacity:1;transition:opacity .75s ease, transform .75s var(--lp-ease);transform:none}.lp-ladder[data-reveal=pending] .lp-rung{opacity:0;transform:translate(-10px)}.lp-ladder[data-reveal=pending] .lp-rungs:before{transform:scaleY(0)}.lp-ladder[data-reveal=in] .lp-rungs:before{transition:transform 1.1s var(--lp-ease);transform:scaleY(1)}.lp-ladder[data-reveal=in] .lp-rung{animation:lp-rung-in .6s var(--lp-ease) both;animation-delay:calc(var(--lp-i) * .12s + .1s)}@keyframes lp-rung-in{0%{opacity:0;transform:translate(-10px)}to{opacity:1;transform:none}}@media (max-width:1080px){.lp-personas{grid-template-columns:repeat(2,minmax(0,1fr))}.lp-persona,.lp-persona:nth-child(n+4){grid-column:span 1}.lp-persona:last-child{grid-column:1/-1}}@media (max-width:960px){.lp-hero-grid{grid-template-columns:minmax(0,1fr);grid-template-areas:"visual""copy""controls";row-gap:10px;min-height:0}.lp-hero-controls{margin-top:22px}.lp-hero-visual .ring-stage{width:min(100%,400px)}.lp-h1{max-width:18ch}.lp-split{grid-template-columns:minmax(0,1fr)}.lp-split>.lp-head{margin-bottom:8px;position:static}}@media (max-width:720px){.lp-kicker{font-size:var(--type-micro);letter-spacing:.1em}.lp-kicker:before{display:none}.lp-shifts,.lp-personas{grid-template-columns:minmax(0,1fr)}.lp-persona:last-child{grid-column:auto}.lp-receipt{padding:22px 18px 20px}.lp-receipt-rows>div{flex-wrap:wrap;gap:2px 10px}}@media (prefers-reduced-motion:reduce){.lp-hero-copy>*,.lp-ladder[data-reveal] .lp-rung{animation:none!important}.lp-live-dot{animation:none}[data-reveal]{opacity:1!important;transition:none!important;transform:none!important}.lp-btn,.lp-persona,.lp-cat,.lp-more span{transition:none}}:root[data-theme=light] .lp-hero-glow{opacity:.55}